Reaching out to Hong Kong about Helper Insurance

In recent months, you may have noticed MSIG’s advertising campaign promoting its Helper Insurance around the city or on your TV, phone or laptop. The campaign was all the more memorable thanks to its very own brand ambassador, Mr Lam Shing Bun, perhaps better known as the esteemed artist Bob Lam.

Through a series of TV commercials, online videos, outdoor advertising and digital platforms, the campaign promoted its core message of “Assured Helper, Confident Employer” to a huge audience in Hong Kong. And with the city being home to over 360,000 foreign domestic helpers and some 20,000 local “hourly workers”, delivering that message in an impactful way was particularly timely.

So what did audiences make of the campaign? Well, as expected, it was Bob Lam who really struck a chord with viewers due to his winning combination of humour, authenticity and simply by being relatable.  Comments like “seeing Bob on Facebook really keeps me motivated throughout the day” and “you are such a good employer, I would even want to apply to be your helper” say it all about MSIG’s ambassador!

However, feedback from the public also expressed genuine interest in Helper Insurance. One viewer commented, “Of course I trust you! I can get it [the plan] for my helper to make sure she’s well protected.” Not only did the campaign convey its core message of “Assured Helper, Confident Employer” successfully, it also reaffirmed people’s trust in MSIG as their insurance provider of choice.

But what exactly are the other factors that made the campaign so popular, aside from Bob’s excellent guidance and on-screen presence? The answer, of course, is the coverage provided by the product itself and the peace of mind that delivers to both employers and helpers.

One of the first aspects of MSIG’s Helper Insurance is its flexibility. The plan comes in three tiers – Essential, Standard and Enhanced – each catering to the level of cover you wish to provide. For example, Essential only features employees’ compensation cover up to HK$100,000,000, whereas Standard and Enhanced provide financial assistance in a range of scenarios, including clinical expenses, such as a trip to the general practitioner when feeling unwell, and even service interruption if your helper is unable to work for a longer period. Enhanced also offers a personal accident benefit of HK$100,000 and automatic extension of cover once a year.

MSIG’s Helper Insurance offers comprehensive protection both for yourself and your helper. Some of the most significant coverage includes outpatient, dental, surgical & hospitalisation and personal liability. For example, a helper injures her foot and finds it difficult to walk. Her employer takes her to a private hospital for an X-ray, which confirms a toe is fractured and she is admitted for a night for observation after surgery. Under the Enhanced Plan, the policyholder is protected for up to HK$30,000 for surgical and hospitalisation expenses. What’s more, the plan pays a service interruption fee of HK$300 per day, covering the cost of hiring a local “hourly worker” while the original helper recuperates in hospital.

Another aspect of MSIG’s Helper Insurance that it offers genuine value, with a 2-year premium for as low as HK$566 for online application. So do the right thing and give you and your helper the protection you both deserve. After all, if your helper is assured, you can be confidant as an employer.

If you have any queries regarding Helper Insurance, please feel free to contact us or find out more:

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Read more:
Assured Helper, Confident Employer
Extensive protection for both employers and domestic helpers
5 key factors to consider when comparing domestic helper insurance services – MSIG’s competitive edge

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