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Our brand story
Mission
To contribute to the development of a vibrant society and help secure a sound future for the planet, by enabling safety and peace of mind through the global insurance and financial services business.
Vision
To create a world-leading insurance and financial services group that consistently pursues sustainable growth and enhances corporate value.
Our core values
At MSIG, our Core Values are our guiding light, ensuring that everything we do keeps our customers’ best interests at heart
Customer Focus
Striving to provide security and satisfaction to our customers
Integrity
Being sincere, kind, and fair in our dealings with people
Teamwork
Growing together as team by respecting one another’s individuality and opinions and sharing knowledge and ideas
Innovation
Always improving the way we work while responding to stakeholders’ interest
Professionalism
Providing high-quality services by constantly enhancing our skills and proficiency
Our mission vision value video
About MSIG
MSIG Insurance (Hong Kong) Limited (“MSIG”) is a wholly owned subsidiary of Mitsui Sumitomo Insurance Company Limited and a member of the MS&AD Insurance Group, Asia's leading general insurance brand with presence in 50 countries and regions globally. The Group is amongst the world’s top 10 insurance groups based on gross revenue and one of Japan’s leading insurers with A+ Stable credit rating.
With over 40,000 employees world-wide, MSIG is represented in all ASEAN markets as well as in Australia, New Zealand, Hong Kong, Mainland China, Korea, India and Taiwan.
We offer a wide range of solutions and services through an extensive distribution network including agents, brokers, and bancassurance alliances with leading banks. It has been providing general insurance solutions to customers in Hong Kong for more than 170 years, dating as far back as 1855.
Located in Singapore, MSIG Asia Pte Ltd (“MSIG Asia”) is a wholly owned subsidiary of Mitsui Sumitomo Insurance Company, Limited, and a member of the MS&AD Insurance Group, Inc. Combining global and local best practices, the core subsidiaries and affiliates of MSIG across ASEAN, Hong Kong, Australia and New Zealand, have been providing general insurance solutions for more than 100 years. A leading insurance brand in Asia, MSIG leverages on multi-channel distribution and strong intermediary partnerships to offer insurance solutions across personal and commercial lines.
MS&AD Insurance Group, Inc. (“MS&AD Insurance Group”) was formed in April 2010 from the business integration of Mitsui Sumitomo Insurance Group Holdings, Inc., Aioi Insurance Co., Ltd., and Nissay Dowa General Insurance Co., Ltd. It is amongst the world’s top 10 non-life insurance groups based on gross revenue, with A+ Stable credit rating and presence in 50 countries and regions globally. MS&AD Insurance Group is committed to achieving sustainable growth and to enhancing enterprise value, driven by five business domains: domestic (Japanese) non-life insurance, domestic (Japanese) life insurance, overseas business, financial services business and risk-related business.
At MSIG, our customers are at the heart of our business. The trust and confidence they have in us are the driving force in everything we do. The awards we have garnered over the years reflect our growing strength and influence in the general insurance industry. But more importantly, they symbolise our continued commitment to go above and beyond for our customers.
Finalist – Best Use of Social Media for a Campaign
Hashtag Asia Awards 2025
2025 Gold
PCPD, Hong Kong Privacy-Friendly Awards
2025 Outstanding Gold
PCPD, Hong Kong Privacy-Friendly Awards
Gold Seal for Contribution to Sustainable Facility –
Promote Environmental Protection
HKQAA Hong Kong Green and Sustainability
Contribution 2025
Gold Seal for Contribution to Sustainable Property /
Facility – Promote Community Caring
HKQAA Hong Kong Green and Sustainability
Contribution 2025
Merit – Employee Happiness Award
HKIHRM HR Excellence Awards 2024/25
Good Practice – Learning & Development Award
HKIHRM HR Excellence Awards 2024/25
Best Program ROI
2024 Laserfiche Run Smarter® Awards
Most Outstanding Talent Assessment Services Award
TTI Success Insights China Award 2024
Claims Initiative of the Year
InsuranceAsia News
Awards for Excellence 2024
Top 3 Finalist in Outstanding Claims Management Award - General Insurance
The Hong Kong Insurance Awards 2024
Gold Seal for Contributing to a Sustainable Property / Facility – Promoting Environmental Protection
HKQAA Hong Kong Green and Sustainability Contribution Award
Gold Seal for Contribution to Sustainable Property / Facility – Promote Community Caring
HKQAA Hong Kong Green and Sustainability Contribution Award
Top 3 Finalist in Outstanding Claims Management Award - General Insurance
The Hong Kong Insurance Awards 2023
Outstanding Claims Management – Hong Kong
InsuranceAsia News Country Awards for Excellence 2023
Best Brand - Banking /
Financial Services (Bronze)
Asia eCommerce Awards 2023
Best eCommerce Loyalty
Programme (Brozne)
Asia eCommerce Awards 2023
Bronze - Best Loyalty Strategy - eCommerce
The Loyalty & Engagement Awards 2023
Gold – Best Use of Mobile Commerce
Mob-Ex Awards 2023
Bronze – Best Campaign – Banking & Finance
Mob-Ex Awards 2023
Best Companies to Work for in Asia 2023 - Hong Kong Award
HR Asia
Gold Seal for Contribution to Sustainable Facility – Promote Environmental Protection
HKQAA Hong Kong Green and Sustainability Contribution Award
Gold Certificate
Privacy-Friendly Awards 2023
Finalist - Best eCommerce Loyalty Programme
Asia eCommerce Awards 2022
Silver – Best in eCommerce (Brands) – Bank/Finance Services
Asia eCommerce Awards 2021
Bronze - Best Membership Programme
The Loyalty & Engagement Awards 2021
Gold Certificate
Privacy-Friendly Awards 2021
Gold - Excellence in Change Management
HR Distinction Awards 2020
Gold - Excellence in Learning & Development
HR Distinction Awards 2020
Silver - Excellence in Innovative Business Solutions
HR Distinction Awards 2020
Silver – Best Design App
DigiZ Awards 2020
Insurance Initiative
of the Year
Insurance Asia Awards 2020
Gold – Best Loyalty Programme – Finance & Insurance
The Loyalty & Engagement Awards 2020
Digital Insurance Initiative of the Year
Insurance Asia Awards 2019
Gold – Best Mobile /
App eCommerce
Asia eCommerce Awards 2019
Gold – Best User Experience
Asia eCommerce Awards 2019
Silver – Best e-Commerce
– Financial Services
Asia eCommerce Awards 2019
Digital Insurer of the Year
InsuranceAsia News Awards for Excellence 2019
Gold - Best App - Insurance Services
Mob-Ex Award 2019
2018 Laserfiche Run Smarter® Award
Our history
Mitsui Sumitomo Insurance Company, Limited was formed in 2001 through a merger between Mitsui Marine & Fire Insurance Co., Ltd. and Sumitomo Marine & Fire Insurance Co., Ltd. Formed in 1918 and 1893 respectively, Mitsui Marine and Sumitomo Marine were both leading non-life insurance companies.
Their origins go back even further with “Mitsui” and “Sumitomo” established more than 300 years ago and still operating as business management groups with major influence in Japan and the rest of the world.
An enduring philosophy
Mitsui and Sumitomo achieved sustainable development over the long term by responsibly fulfilling their obligations to care for society and the environment, thus earning the trust of their many and varied stakeholders, including customers, employees and communities. This is the philosophy that still guides Mitsui Sumitomo Insurance today.
“Echigo-ya” Drapery Store in the Edo Era
©公益財団法人三井文庫
Takatoshi Mitsui
©公益財団法人三井文庫
Echigoya - The name “Echigoya” was publicised by means of “flyers” and branded loan umbrellas.
©公益財団法人三井文庫
The Mitsui conglomerate began as a shop dealing in kimono fabrics called “Echigoya”. It was opened in 1673 by Takatoshi Mitsui, a merchant in Edo (now Tokyo).
With the aim of accommodating its customers’ needs, Echigoya introduced many innovative business practices. These included adopting over-the-countersales and the cash-and-carry system which were unheard of in Japan at the time. Furthermore, Mitsui used flyers and umbrellas printed with the shop’s name to publicise his business.
Mitsui also focused on customer-centric business management and brand strategy, and sought to boost employee motivation and satisfaction through personality-oriented performance evaluations. These pioneering approaches laid the foundation for Mitsui’s subsequent success and prosperity.
“Echigo-ya” Drapery Store in the Edo Era
©公益財団法人三井文庫
“Echigo-ya” Drapery Store in the Edo Era
©公益財団法人三井文庫
“Echigo-ya” Drapery Store in the Edo Era
©公益財団法人三井文庫
The history of Sumitomo began in the 17th century when Masatomo Sumitomo opened a book and medicine shop in Kyoto. Sumitomo gradually diversified into copper mining and trading, banking and heavy industry.
In 1690, Sumitomo discovered the Besshi Copper Mine in Ehime Prefecture which turned out to be one of the largest copper mines in the world. This major discovery contributed significantly to Japan’s economic development. However, the mining operations also impacted the environment. To help reduce this, Sumitomo planted more than one million trees and even relocated the copper refinery to an uninhabited island.
Sumitomo’s approach of contributing to the development of national and regional economies while also addressing environmental issues sowed the seeds for our corporate social responsibility initiatives of today.
CEO’s message
MSIG Hong Kong is proud to have been in Hong Kong for over 170 years, working with an extensive network of intermediaries and business partners to provide a wide range of products and quality services to our customers.
As an established and leading international general insurer, we place our customers at the heart of all we do. We are committed to improving our recognised high service standards through professional, straightforward claims solutions for both our partners and customers. Innovation is also an important part of our culture at MSIG, and we are focused on offering cost-effective products that suit the changing needs of our customers.
We have a clear vision of what we want to achieve – to be the general insurance brand of choice in Hong Kong, and we are guided in this objective by our five core values: customer-focus, innovation, teamwork, integrity and professionalism. We pride ourselves in going above and beyond to provide you with the support that you need, and are committed to continuously improving our products and service quality to serve you better.
Philip Kent
Chief Executive Officer
MSIG Insurance (Hong Kong) Limited
Be part of our journey
MSIG's corporate sustainability is focused on creating a vibrant and sustainable society through our core business and sharing our mission, vision, and values.
MSIG is continuously looking for dedicated individuals who are committed to giving their best at whatever they do, contributing to the organisation and bringing value to the community through their work.
We offer a conducive working environment, intellectual stimulation and a competitive remuneration package. Join the MSIG family!
Contributing to tomorrow's Asia
The pillars of MSIG’s corporate social responsibility ethos are embedded in our abiding mission to create a vibrant and sustainable society through our core business together with the sharing of that mission, its vision and values.
MSIG responds unerringly to many issues that plague society by supporting and giving back to the communities in which we operate. These values run deep throughout the organisation and are often visible in the outcomes of activities we have been involved in throughout the region.
Whether it’s a big collective effort or a small, personal gesture of care, every employee makes a real effort to ensure their day-to-day work addresses the needs of local communities – turning our vision and mission into tangible results.
