MSIG Hong Kong launches its new brand campaign ‘Serving with Heart, Putting You above All’

MSIG has unveiled its first-ever mass branding campaign in Hong Kong. The campaign, titled “Serving with Heart, Putting You above All”, showcases our commitment to providing extraordinary customer service and exceptional claims management. By remaining dedicated to our core values, we go above and beyond to surpass customers’ expectations, ensuring a truly remarkable experience that sets us apart.

The campaign is testimony to MSIG’s dedication to providing extraordinary service, demonstrating how we offer day-to-day protection for our valued customers through 3 selected scenarios. These scenarios will be brought to life in 3 captivating videos, each featuring influential key opinion leaders (“KOLs”) in their respective fields. YouTuber Tat Gor, model Eunice Yip and social media and digital content strategist Tim Fung have been chosen to appeal to millennial audiences.

Each video will highlight 4 characters dressed in suits, symbolising our professional claims service. These characters will assist the KOLs in scenarios that views can relate to, such as healthcare issues, flooded homes and travel delays caused by adverse weather.

Video 1 – Healthcare Issues | Launching Date: 20 May 2024



Video overview and our support for Tat Gor

Tat Gor plays an MSIG Healthcare Insurance customer who needs surgery on his injured left leg. 

To ensure that his hospitalisation process goes smoothly, he promptly contacts our claims specialist to secure the Payment Guarantee before he is admitted to hospital. This gives him the reassurance that he will not be required to pay when he discharged. In the still above, you can see him enjoying a worry-free moment in the sun with his pinwheel toy.

Find out more about our Healthcare Insurance products:
  

Video 2 – Home Series | Launching Date: 11 June 2024



Video overview and our support for Eunice

The video features Eunice as our Home Insurance customer. Due to a very severe thunderstorm, her home is flooded resulting in extensive damage to her floors, walls and furniture, including her sofa, TV bench, TV and side table.

Eunice contacts one of our claim specialists, who gives her guidance and support throughout the entire claims process. Our expert offers professional advice, including the important step of taking photographs to document the incident.

After the flood, Eunice purchases new furniture, submits the corresponding receipts through our EASY Claims online portal, and promptly receives the compensation.

Find out more about our Home Insurance products: 
 

Video 3 – Travel Series | Launching Date: 2 July 2024



Video overview and our support for Tim

In this video, Tim is our Travel Insurance customer. Due to a typhoon in Hong Kong, Tim endures a 10-hour flight delay at Tokyo Narita airport.

Tim contacts our claim specialist immediately. After receiving a flight delay certificate from the airline, he quickly books a hotel room for the night to avoid staying at the airport. He promptly submits a claims application through our EASY Claims platform using his smartphone, and provides all the necessary supporting evidence and corresponding receipts so we can reimburse him.

Tim receives immediate acknowledgment of his claims application and is promptly compensated for his expenses in a few days.

Find out more about our Travel Insurance products: