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MSIG Hong Kong launches its new brand campaign ‘Serving with Heart, Putting You above All’
Today, MSIG has unveiled its first-ever mass branding campaign in Hong Kong. The campaign, titled “Serving with Heart, Putting You above All”, showcases our commitment to providing extraordinary customer service and exceptional claims management. By remaining dedicated to our core values, we go above and beyond to surpass customers' expectations, ensuring a truly remarkable experience that sets us apart.
Articulating core values
The campaign is testimony to MSIG’s dedication to providing extraordinary services, demonstrating how we offer day-to-day protection for our valued customers through 3 selected scenarios. These scenarios will be brought to life in 3 captivating videos, each featuring influential key opinion leaders (“KOLs”) in their respective fields. YouTuber Tat Gor, model Eunice Yip and social media and digital content strategist Tim Fung have been chosen to appeal to millennial audiences.
Each video will highlight 4 characters dressed in suits, symbolising our professional claims service. These characters will assist the KOLs in scenarios that views can relate to, such as healthcare issues, flooded home, and travel delays caused by adverse weather.
By illustrating these scenarios, the videos effectively convey MSIG’s commitment to promptly and skillfully addressing customers' needs, providing them with assurance and comfort during unexpected circumstances. Customers can rest assured, knowing that they will receive timely and sincere assistance from MSIG.
Throughout the campaign period, the videos will be strategically broadcast across prominent social media platforms, including YouTube, Facebook, Instagram, LinkedIn, the ViuTV app, and other online portals.
Here is the publication schedule for our videos:
| Video Series | Launching Dates |
|---|---|
| Healthcare Issues | 20 May 2024 |
| Flooded Home | 11 June 2024 |
| Travel Delays | 2 July 2024 |
With a rich history dating back to 1855, MSIG has been dedicated to providing comprehensive general insurance solutions to its valued customers in Hong Kong. The “Serving with Heart, Putting You above All” campaign not only pays homage to our Japanese roots, but also reaffirms our enduring values of service excellence, innovation and reliability. Over the years, these core values have consistently led us to receive numerous industry accolades and awards, recognising our exceptional claims management and continuous efforts in digital innovation.
Philip Kent, Chief Executive Officer, MSIG Insurance (Hong Kong) Limited, said: “The launch of this new initiative is an important milestone for us as we embark on our first large-scale effort to reach out to all members of the public in Hong Kong through an above-the-line campaign. I believe we have very strong, clear messages to convey about our extraordinary service in claims management and customer service, and these are stories worth telling. As ever, it is the people in our teams who make our success possible, and they continually go above and beyond to surpass customer expectations and provide exceptional service for those customers. I am excited about getting this message across in our new campaign and look forward to seeing it in action.”
