WhatsApp
MSIG launches its Global Brand Campaign 2025 “Protect your journey with MSIG”
With MSIG, you can enjoy a wonderful journey with peace of mind. Insure with MSIG now!
MSIG is proud to announce the launch of its global branding campaign, "Protect your journey with MSIG”, in Hong Kong. This campaign underscores our unwavering commitment to providing extraordinary service and a diverse range of insurance products tailored to the needs of our customers.
MSIG is committed to providing comprehensive general insurance solutions throughout our customers’ journey. Offering coverage from Travel, Home, Motor, Helper, Personal Accident to Healthcare, we ensure day-to-day protection for our valued customers in Hong Kong.
Honouring our Japanese heritage
The campaign features two brand videos, an individual and a family series, incorporating rich Japanese elements and animations. These videos pay homage to our Japanese roots and heritage, while reaffirming our core values of service excellence, innovation, and reliability. Over the years, these values have earned us numerous industry accolades, recognising our exceptional claims management and ongoing digital innovation efforts.
Watch our campaign videos
Individual series
Family series
For more information about our insurance products, please click here.
About us
MSIG Hong Kong is a wholly owned subsidiary of Mitsui Sumitomo Insurance Company Limited and a member of the MS&AD Insurance Group, Asia's leading general insurance brand with presence in 50 countries and regions globally. The Group is amongst the world’s top 10 insurance groups based on gross revenue and one of Japan’s leading insurers with A+ Stable credit rating. With over 40,000 employees world-wide, MSIG is represented in all ASEAN markets as well as in Australia, New Zealand, Hong Kong, Mainland China, Korea, India and Taiwan.
We offer a wide range of solutions and services through an extensive distribution network including agents, brokers, and bancassurance alliances with leading banks. It has been providing general insurance solutions to customers in Hong Kong for more than 160 years, dating as far back as 1855.
