Submitted by Anonymous (not verified) on Fri, 03/29/2019 - 12:57
MOB-EX Awards 2019
MSIG Hong Kong team who contributed to the success of the MSIG Mobile App


MSIG Insurance (Hong Kong) has won the Gold Award in the category of “Best App - Insurance Services,” at the Mob-Ex Awards 2019.

Since 2012, the Mob-Ex Awards have celebrated the region’s top mobile marketers, recognising excellence in mobile platforms across a number of professional industries. Within the insurance services field, companies are judged for app designs that embody their brand proposition, increase subscriptions and support customer engagement. 

This year, judges scored entries based on the quality of their content, and user-friendliness.


All-in-one, the MSIG Mobile App


Recognising that digital innovation is the key to driving and improving customer experiences, the MSIG Mobile App allows customers to apply for insurance on-the-go, manage their policies and enjoy exclusive in-app offers.

The app is customer-centric by design, equipped with social login integration to simplify the registration process and with custom alerts and reminders. The app features an e-Wallet where customers can enjoy rewards and store any e-coupons they have earned and also includes the MSIG  Member Loyalty Program, that enables members to earn MSIG$ for every Hong Kong dollar they spend on premiums.  To accommodate smooth payments, the app is integrated with Apple Pay and Google Pay, so customers can have a choice of biometric payment via fingerprint or face ID.

“We are very proud to receive this award, which showcases part of MSIG’s vision for the future of insurance” said Philip Kent, CEO of MSIG Insurance (Hong Kong). “Customers are looking for greater flexibility and choice in how they interact with their insurance company. This app is one way we can respond to that challenge and we have other initiatives that we will be rolling out soon.
The number of downloads of the MSIG Mobile App has exceeded our expectations and feedback has been overwhelmingly positive, with many customers particularly commenting on the app’s user-friendly design and unique features.”

Organised by Marketing Magazine, the awards were presented at the Mob-Ex Awards 2019 Gala Dinner and Awards Ceremony on 27th March 2019.

Download the App for an extraordinary experience: