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‘MSIG Self-Drive in Chugoku and Shikoku’ video campaign

Our social media fans look to us keep our brand relevant, helpful and fresh. To that end we have teamed up with Flyagain.la to launch 3 episodes of video campaign called ‘MSIG Self-Drive in Chugoku and Shikoku’. The videos offer great ideas for self-drive holidays in these beautiful regions of Japan, and also include helpful travel insurance tips.

Click the links below to view the videos.

The 1st episode introduces the Kurashiki Bikan Historical Quarter in Okayama. Here you will get a taste of the fascinating history of the ancients streets and shops in this area, and a flavour of the traditional cuisine of Okayama prefecture. Later, we head to Kojima Jeans Street to pick up style tips from the local hipsters!


The 2nd episode introduces Aoshima, also known as ‘Cat Island’ in Ehime prefecture. If you are a cat lover you are in for a treat, as here there are significantly more feline residents than people! We then visit Dōgo Onsen, which served as an inspiration for popular animated film ‘Spirited Away’.


In the 3rd episode, we try some white water rafting in Oboke and Koboke in Tokushima, then recharge our batteries with a dish of famous Iya Soba Noodles - prepared here since ancient times! The restaurant is near Kazurabashi Bridge and the legendary Iya Valley tourist spot.

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